Success in business requires a clear vision and a well-executed plan. I bring this strategic focus to every project I undertake.

With nearly two decades of experience in DTC ecommerce, I have a proven track record of helping businesses scale. My background includes leading ecommerce for Peet’s Coffee & Tea, Patagonia (Patagonia Provisions), Black Diamond Equipment, and 1-800 Contacts (ExpressExam). I have created effective playbooks for growing DTC across the outdoor, CPG, and food/beverage industries, driving significant growth and achieving measurable results.

I am now leveraging my expertise to help companies achieve similar successes in scaling their DTC businesses. Whether you are just getting started selling online or already have a business you are looking to scale, we can work together to achieve your business goals!