Think you are intuitive about what a customer wants? I am sure you are, but if you want to (ahem, actually) boost performance, maybe you should just ask them. Do what? Yes, ask them through A/B testing. These little insights can add up to big incremental wins!

When it comes to Ecom, Conversion Rate Optimization (CRO) should be the ultimate action you are working towards! It's all about fine-tuning your website to ensure that visitors take the actions you want them to take, whether it's making a purchase, filling out a form, or subscribing to your newsletter. But CRO isn't just about pushing people to buy—it's about enhancing the overall customer experience to make those conversions - and ultimately LTV - more likely.

In today's competitive landscape, standing out from the crowd requires more than just a catchy slogan or a picture of a doodle. It requires a strategic approach that integrates all aspects of your marketing efforts to create a cohesive and impactful brand experience. This is where integrated marketing campaigns come into play, and it's an area where my expertise shines (although I might go with the doodle picture).

Website merchandising is an art and a science, blending creativity with data-driven strategies to enhance the online shopping experience. It's about more than just displaying products; it's about presenting the right product to the right person at the right time, on the right device, and in a compelling way.

Customer Relationship Management (CRM) is the backbone of any successful marketing strategy, and my approach to CRM is no different. I focus on email, SMS, and in-app push strategies to drive engagement, improve customer LTV (Lifetime Value), and generate leads for my clients. Here's how I can help you elevate your CRM game:

If you are ready to start or scale business through recurring orders (ie Subscriptions), let’s chat! Subscriptions are a great way to make customers lives easier…and grow your LTV. It’s a win-win! Here’s how we will dive into your program (or build one together):

While conversion funnels have long been the standard model for understanding the customer journey—comprising of Awareness (top), Consideration (mid), and Decision (bottom)—it's time for a change. Yes, you heard me right—it's time to move on from the funnel!